press

I recently sat down for a conversation on Founder Real Talk and, honestly, it felt more vulnerable than most business conversations tend to. Not because we were talking about hopnøsis™...

hopnøsis launches at Jackson’s Bryanston with its first in-store pour, marking a deliberate partnership rooted in shared values of quality, intention, and no compromise.

A conversation with founder Kelly Hoffman on The Greenlight Show, exploring the why behind hopnøsis, the journey of building it, and the thinking that shapes it.  

One night. Two worlds. At Hotel Sky, Sandton, hopnøsis invites you into The Naughty Corner, a space where calm meets curiosity, and choice defines the moment.

From an early age, Kelly Hoffman developed an uncommon ability to adapt, read her environment, and move decisively. Change was the only constant, and it sharpened her resilience, teaching her...