FOR IMMEDIATE RELEASE
The First Pour: hopnøsis Launches at Jackson’s Real Food Market, Bryanston
Johannesburg, South Africa – 28 March 2026
hopnøsis, a premium sparkling hop water brand redefining modern drinking rituals, will officially launch its first in-store pour at Jackson’s Real Food Market in Bryanston on Saturday, 28 March 2026.
This launch marks a deliberate and considered step into the market. Jackson’s was not selected by chance. As a retailer known for its commitment to quality, transparency, and conscious consumption, it reflects the same values that underpin hopnøsis.
Built on the philosophy of no compromise, hopnøsis offers a new kind of drinking experience. With zero alcohol, zero sugar, and zero calories, it delivers full flavour and a sense of clarity without trade-offs. More than a beverage, it represents a shift in how people choose to engage with moments, social settings, and themselves.
“From the beginning, we have been intentional about where hopnøsis shows up,” says founder Kelly Hoffman. “Jackson’s is a space that respects ingredients, values provenance, and understands that modern consumers are making more considered choices. That alignment matters to us.”
The collaboration brings together two brands grounded in integrity. Jackson’s has built its reputation on offering real food, responsibly sourced products, and an environment that supports mindful living. hopnøsis enters this space as a natural extension of that ecosystem. A product designed not to replace, but to offer an alternative that feels equally considered and complete.
The in-store pour on Saturday will introduce customers to both variants of hopnøsis, offering a first-hand experience of its crisp, hop-forward profile and refined finish. Positioned between refreshment and ritual, hopnøsis is crafted for moments that call for presence without excess.
This launch signals the beginning of a broader journey, one that prioritises meaningful placements over mass exposure. By partnering with retailers like Jackson’s, hopnøsis aims to grow within environments where its philosophy is understood, not explained.
Event Details
Date: Saturday, 28 March 2026
Time: 10:00 – 14:00
Location: Jackson’s Real Food Market, 63 St James Crescent, Bryanston
About hopnøsis
hopnøsis is a premium sparkling hop water crafted for clarity, calm, and connection. Made with real hops and functional ingredients, it delivers a full sensory experience without alcohol, sugar, or compromise. Designed for modern rituals, hopnøsis exists for every version of you.
